Design Effectiveness Awards have to demonstrate the success of a design project (product, pack, identity or interior) in its market context, and then prove that this is a result of the design and nothing else.
Whether for Design Effectiveness or other industry awards, this approach creates very effective marketing tools by providing hard customer-based evidence of success.
What makes a strong award entry?
Research, analysis and some creative thinking about the best way to tell a story. Oh, and a beautifully presented entry of course.
Naked Noodle: won a Design Effectiveness Gold in 2013 (branded packaging:food category)
Other winners include:
Imperial Business: 2018 Bronze
Cornerstone: 2018 Silver
Comfort: 2017 Silver
Look Mum No Hands: 2014 Bronze
Ragu: 2014 Silver
See a list of Design Effectiveness Award winning entries.
Packaging and award entry design by Path
February 2018 news
One Silver award (for Path's design work on the Cornerstone male shaving subscription brand) and one Bronze (for OPX's design of the new Imperial College Business School identity) at the Design Effectiveness Awards dinner,
22 February 2018.