Design Effectiveness Awards have to demonstrate the success of a design project (product, pack, identity or interior) in its market context, and then prove that this is a result of the design and nothing else. Whether for Design Effectiveness or any other industry award, this approach creates effective marketing tools by providing customer-based evidence of success.
What makes a strong award entry?
Research, analysis and some creative thinking about the best way to tell a story. Oh, and a beautifully presented entry of course. See a full list of Design Effectiveness Award winning entries here, and the entry for Mars Wrigley's M&Ms Advent Calendar, designed by Path.
Other winning entries include several education sector awards for Imperial College Business School:
Chartered Institute of Marketing
Times Higher Education
AMBA (Association of MBAs)