Design Effectiveness Awards have to demonstrate the success of a design project (product, pack, identity or interior) in its market context, and then prove that this is a result of the design and nothing else.

 

Whether for Design Effectiveness or other industry awards, this approach creates very effective marketing tools by providing hard customer-based evidence of success.

 

What makes a strong award entry?

Research, analysis and some creative thinking about the best way to tell a story. Oh, and a beautifully presented entry of course.

award entries

Naked Noodle: won a Design Effectiveness Gold in 2013 (branded packaging:food category)

Other winners include:

Imperial Business: 2018 Bronze

Cornerstone: 2018 Silver

Comfort: 2017 Silver

Look Mum No Hands:  2014 Bronze

Ragu: 2014 Silver

See a list of Design Effectiveness Award winning entries.

Packaging and award entry design by Path

January 2021 news

Delighted to have helped Imperial Business School (Edtech team) win a Silver in both the Learning Technologies and QS Reimagine Education Awards.

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