Design Effectiveness Awards have to demonstrate the success of a design project (product, pack, identity or interior) in its market context, and then prove that this is a result of the design and nothing else.
Whether for Design Effectiveness or other industry awards, this approach creates very effective marketing tools by providing hard customer-based evidence of success.
What makes a strong award entry?
Research, analysis and some creative thinking about the best way to tell a story. Oh, and a beautifully presented entry of course.
Naked Noodle: won a Design Effectiveness Gold in 2013 (branded packaging:food category)
Other winners include:
Imperial Business: 2018 Bronze
Cornerstone: 2018 Silver
Comfort: 2017 Silver
Look Mum No Hands: 2014 Bronze
Ragu: 2014 Silver
See a list of Design Effectiveness Award winning entries.
Packaging and award entry design by Path
January 2021 news
Delighted to have helped Imperial Business School (Edtech team) win a Silver in both the Learning Technologies and QS Reimagine Education Awards.