Design Effectiveness Awards have to demonstrate the success of a design project (product, pack, identity or interior) in its market context, and then prove that this is a result of the design and nothing else.
Whether for Design Effectiveness or other industry awards, this approach creates very effective marketing tools by providing hard customer-based evidence of success.
What makes a strong award entry?
Research, analysis and some creative thinking about the best way to tell a story. Oh, and a beautifully presented entry of course.
Naked Noodle: won a Design Effectiveness Gold in 2013 (branded packaging:food category)
See a full list of Design Effectiveness Award winning entries.
Other winning award entries include several for Imperial College Business School, for the Chartered Institute of Marketing, Reimagine Education, Learning Technologies and Times Higher Education.
June 2022 news
Delighted to have helped Path & Mars Wrigley Business to win a Silver Design Effectiveness Award for the M&Ms 3D advent calendar!
Packaging and award entry design by Path