work

What's copywriting anyway?

As a copywriter I don't just provide writing skills.  Often a project starts with the need for objectivity, clarity and structure before any words can be crafted. 

Sometimes it starts with a blank piece of paper; at other times it's about editing what is already there. And copy rarely exists in isolation. The key is to start with the end goal, then make sure that the copy has a role to play and performs beautifully.

Dualit brochure
Naked Noodle entry for Design Effectiveness Awards

brochures

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award entries

Rod Petrie article for Zeitgeist

articles

websites

Film script for Sparkfish

films

Alpha Airports tender copy

tenders

InterContinental Park Lane email copy

campaigns

Family Voice Surrey animation

animations

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