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Film can provide so much more opportunity than print, depending on the message, purpose and audience. My role as a copywriter in this context is often to work alongside the filmmaker to clarify the purpose of the film, understand the audience, help create the most effective storyboard and generate the copy for on-screen graphics and voiceovers.
SparkFish: As a Trustee of Christian schoolswork charity SparkFish, I directed and produced much of the marketing materials, including an introductory film that could be used to engage with schools, churches and the local community.
Filming by Panvista Productions
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