Creating your own brochure is always a challenge and it's often hard to see the wood for the trees. Internal departments, systems and politics often have little relevance to an external audience, so there's real value in objectivity. Agree its purpose (in the context of other marketing tools), identify the core audience/s and then establish a set of messages, a hierarchy of information and a tone of voice that reflects your brand. 

Dualit: The beauty of this brochure was that it stayed so true to the original storyboard (see below). We wanted to do justice to Dualit's heritage, design ethos and credibility with professional chefs.

Brochure design by bronze design